It doesn’t matter…
Posted July 20, 2008 byCategories: Observations
when you have no control, no power, no effect on the outcome. You reach into the sublime or go nuts.
A great example is a storm. You can make plans or not but your wishes have no relevance to the storm except how you choose to deal with the result. You can do nothing and watch it come. You can tell others in your house “we should leave now” but there is no guarantee that they will listen. Actually, odds are most people will not act until it is too late.
The foolish escape as they are being lashed by the gale and think their plan to not act on warnings was sound. Some do nothing and blame others while ignoring the simple fact acting early with the information you have on the table would have made their life much easier.
…
I read in the NYT today about credit card debt:
“Eliminating negative feelings about indebtedness was the idea behind MasterCard’s “Priceless” campaign, the work of McCann-Erickson Worldwide Advertising, which came out in 1997.
One of the tricks in the credit card business is that people have an inherent guilt with spending,” Jonathan B. Cranin, executive vice president and deputy creative director at the agency, said when the commercials began. “What you want is to have people feel good about their purchases.”
What Mr. Cranin refers to as “inherent guilt” is actually the thread of personal responsibility which needs to be cut by the knife of delusion many choose after buying into the ad agency hype.
It is a choice folks make every day.
Priceless.
Mars out.



Recent Comments