
Trek 1220 with a Bontrager saddle from Al's - see blog entry
I know one or two things about customer service. If you have a customer with an item (a saddle) at the cash register and the clerk asks “Can I have your name and address?” and I, the customer, say “No, we’re not doing that” this is where the clerk should say “Okay, great! We respect that. Will that be cash or debit card?
Well, at Bike One (a bicycle shop in Norman, OK with three competing bike shops within 5 minutes of each other) the clerk says “It’s for your warranty” I’m thinking to myself “Hey, buckeroo, I’ll have the cash receipt, it’ll be paid for, the item is described on your receipt and it has a date of purchase. How about that!” Instead I say “I’m not giving you that information. I’m paying cash and I’m about to walk out of here.” (The other associate looks on like he’s seen this before) The clerk ARGUES mumbling something about “policy”. I put the saddle on the counter and when I reach the door I turn and say “Bad policy, I’m going to Al’s” he whimpers “Go to Al’s”. Did he say that? Yes, he did. I’m in his shop and he told me to go somewhere else.
WOW! I couldn’t believe it. Does this goofball read the paper? Places are going out of business, even in Oklahoma. Do the owners of the store have any mojo, are they asleep or out of the country? Why in the world would you let someone this irresponsible and immature be in a position of responsibility? Is he an owner? If so the place is going down, one customer at a time.
Okay, let’s look at this a different way. Why get the buyer’s info? For a mailing list. Why do you need a mailing list? To practice the 70’s mentality of marketing, wasting money on printing and postage or, maybe, if you think you are ready for marketing 2.0 then harvest an email list.
Bike One, I’m typing this s l o w l y so you get it – I am already IN the store with my MONEY OUT ready to PAY. How about having a policy where you use your brain and take the customer’s money.
That is the hardest thing for a business owner to get – a paying customer. Be nice and I’ll come back. That dumb*ss didn’t listen. Okie dokie, you win.
I immediately went to Al’s Bicycles and on to Buchanan Bikes and spent money at each place. The service at Buchanan Bikes and Al’s Bicycles is helpful, easy-going and professional in the way you would expect from a bike shop. They are both getting my bike money. I could spend all of my bike money at Nashbar or other websites – but I don’t, I choose not to, I choose to support local business in ways I can.
I’m tuning up both of my bikes – my $15 Giant Rincon (garage sale) has about $120 of parts bought in the past 7 years for riding around town – it needs a new rear shifter and I’m in the market for some rear panniers which can hold groceries. I am going to rename it at some point to “Frankenbike”. My vintage TREK 1220 (okay, 10-11 years old is not exactly vintage but it is old for a road bike ridden 4+ days/wk) has about 6,000 miles on it from that time when I strove to maintain that single digit body fat number (now I’m trying to get it back into double digits, ha!) needed a saddle, will need a chain and rear cassette soon. Also, probably a computer to mindlessly track the fact I am only going 14 mph against a 35 mph headwind on old 77 outside of Lexington.
I am never going back to Bike One and recommend you don’t bother, either.
Mars out.